CRC's experienced and talented analysts make
use of a wide range of modern statistical tools to analyze data. This allows
them to dig down into the data to give you the most complete findings from
your studies.
Our analysts will use the tools and techniques most relevant to your study,
and they know how to explain the results so that they are understandable to
everyone from research novices to other veteran researchers.
Analytical tools include:
•
Basic cross-tabs
•
Multi-level
cross-tabs
•
Regression analysis
(linear, logistic)
•
Multidimensional
scaling
•
Perceptual maps
•
Conjoint analysis
•
Discrete choice
analysis
•
Gap analysis
•
Segmentation
analysis
•
Parametric and
non-parametric significance testing
•
Exact tests of
statistical significance
•
Results presented in
custom-designed charts and graphs.
