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Wisconsin Trends
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CRC conducts a
quarterly omnibus poll called Wisconsin Trends. We survey 600 adult
Wisconsin residents and ask questions on an assortment of topics for a
variety of clients. This is an accurate and inexpensive way to check the
pulse of opinion among consumers and citizens. As a one-time snapshot, or
as an ongoing tracker, Wisconsin Trends is a versatile marketing tool.
Trends provides you with a
reliable tool to help you understand or educate your audience, to conduct
pre- and post-tests, or to guide your future decision making. We can help
you |
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create incisive, unbiased
questions that provide definitive, trackable data. You’ll receive a
confidential summary of the data with demographic breakdowns. And CRC’s
reputation helps you get media attention if you wish to publicly share your
research results. |
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Trends at a glance
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Closed-ended
single-response questions cost $1,000 |
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Multiple-response and
open-ended questions typically cost $1,200 to $1,800 |
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Margin of error is ±3.97%
at the 95% confidence level |
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Respondents are over age
18 and legal residents of Wisconsin |
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All 72 counties are
surveyed, sampled proportionately to population |
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Regional over-sampling
available |
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Over 10 demographics
delivered:
Region, Gender, Age, Income, Voting Habits, Political
Party Affiliation,
Marital Status, Number of Children, Education,
Occupation, Race,
Religion |
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Nested cross-tabs
available at additional cost |
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Idea-starters: How to use Wisconsin Trends
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Consumer marketing
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Product preferences |
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Buying habits |
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Advertising awareness |
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Corporate image |
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Recent and planned
purchases |
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Public opinion
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Environment |
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Education |
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Public policy initiatives |
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Other citizen concerns |
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Candidate image and
awareness |
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To see some interesting data we've collected
for public release, click here |
To participate in our upcoming wave contact:
Jennifer Thelen, Wisconsin Trends Manager:
jthelen@crcwis.com |
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